How Google Works by III Eric Schmidt & Assistant Professor of History Jonathan Rosenberg
Brand: Grand Central Publishing
Product Description
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insiders guide to Google from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insiders guide to Google from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and exCEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time the company was already wellknown for doing things differently reflecting the visionaryand frequently contrarianprinciples of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed they realized they would have to relearn everything they thought they knew about management and business. Today Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining pageturning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers and that the only way to succeed in this everchanging landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub smart creatives. Covering topics including corporate culture strategy talent decisionmaking communication innovation and dealing with disruption the authors illustrate management maxims Consensus requires dissension Exile knaves but fight for divas Think 10X not 10 with numerous insider anecdotes from Googles history many of which are shared here for the first time. In an era when everything is speeding up the best way for businesses to succeed is to attract smartcreative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that. show more
Condition : New
Author : III Eric Schmidt Assistant Professor Of History Jonathan Rosenberg
Weight : 480
Publisher : Grand Central Publishing
Language : English
EAN : 9781455582327
ISBN10 : 1455582328
Format : Paperback
Date of Publication : 20150825
Place of Publication : United States
Pagination : NA
Dimensions : 226 X 267 X 20mm