How Brands Grow 2 Revised Edition by Sharp & Bryon Director & Director & Ehrenberg Bass Institute
Brand: Oxford University Press Australia
How Brands Grow 2 Revised Edition by Sharp & Bryon Director & Director & Ehrenberg Bass Institute
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Product Description
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter Getting Down to BusinesstoBusiness Markets.
Condition : New
Author : Sharp Bryon Director Director Ehrenberg Bass Institute
Weight : 638
Publisher : Oxford University Press Australia
Language : English
EAN : 9780190330026
ISBN10 : 0190330023
Format : Hardback
Date of Publication : 20190320
Place of Publication : Australia
Pagination : 256 Pages
Dimensions : 163 X 236 X 21
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- 9780190330026
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- Our Product Code
- 8973651779