How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science
Brand: Oxford University Press Australia
How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science
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Product Description
This book provides evidencebased answers to the key questions asked by marketers every day. Tackling issues such as how brands grow how advertising really works what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Condition : New
Author : Sharp Byron Professor Professor EhrenbergBass Institute For Marketing Science
Weight : 722
Publisher : Oxford University Press Australia
Language : English
EAN : 9780195573565
ISBN10 : 0195573560
Format : Hardback
Date of Publication : 20240917
Place of Publication : Australia
Pagination : 246 Pages
Dimensions : 237 X 160 X 23
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- 9780195573565
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- 8973412640