The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes by Carol Pearson
Brand: McGraw-Hill Education - Europe
The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes by Carol Pearson
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Product Description
Using studies drawn from the experiences of Nike Marlboro Ivory and other powerhouse brands the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Condition : New
Author : Carol Pearson
Weight : 746
Publisher : McGrawHill Education Europe
Language : English
EAN : 9780071364157
ISBN10 : 0071364153
Format : Hardback
Date of Publication : 20010216
Place of Publication : United States
Pagination : 400 Pages 20 Illustrations
Dimensions : 233 X 157 X 34
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- Media
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- EAN
- 9780071364157
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- Our Product Code
- 8967870959