Guerrilla Marketing Research by Robert J. Kaden
Brand: Kogan Page Ltd
Guerrilla Marketing Research by Robert J. Kaden
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Product Description
Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.
Condition : New
Author : Robert J. Kaden
Weight : 432
Publisher : Kogan Page Ltd
Language : English
EAN : 9780749450892
ISBN10 : 0749450894
Format : Paperback Softback
Date of Publication : 20081203
Place of Publication : United Kingdom
Pagination : 256 Pages
Dimensions : 228 X 155 X 14
- Categories
- Media
- Books
- Print Books
- Brand
- Kogan Page Ltd
- EAN
- 9780749450892
- ISBN
- Our Product Code
- 7504324871