Accounting for Marketing by Richard M.S. Loughborough University Business School Wilson
Brand: Cengage Learning EMEA
Accounting for Marketing by Richard M.S. Loughborough University Business School Wilson
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Product Description
This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing and offers suggestions on how to overcome them.
Condition : New
Author : Richard M.S. Loughborough University Business School Wilson
Weight : 487
Publisher : Cengage Learning EMEA
Language : English
EAN : 9781861524683
ISBN10 : 1861524684
Format : Paperback Softback
Date of Publication : 19930405
Place of Publication : United Kingdom
Pagination : 192 Pages
Dimensions : 13 X 188 X 244
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- Media
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- Cengage Learning EMEA
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- 9781861524683
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