The Tangled Web They Weave by Ivan L. Preston
Brand: University of Wisconsin Press
The Tangled Web They Weave by Ivan L. Preston
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Product Description
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity and argues that the problem with this falsity is not so much the bald lie as it is the deception and so calls for regulatory adjustment.
Condition : New
Author : Ivan L. Preston
Weight : 592.19
Publisher : University Of Wisconsin Press
Language : English
EAN : 9780299141905
ISBN10 : 029914190X
Format : Hardback
Date of Publication : 19930830
Place of Publication : United States
Pagination : 224 Pages
Dimensions : 152 X 229
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- 9780299141905
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- 7497927124