Marketing Tourism Products by M.M. University of Surrey Bennett
Brand: Cengage Learning EMEA
Marketing Tourism Products by M.M. University of Surrey Bennett
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Product Description
Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries this book presents material in a concise way which stresses how the tourism product in its many forms differs from other kinds of product and service.
Condition : New
Author : M.M. University Of Surrey Bennett
Weight : 1194
Publisher : Cengage Learning EMEA
Language : English
EAN : 9781861523020
ISBN10 : 1861523025
Format : Paperback Softback
Date of Publication : 19971204
Place of Publication : United Kingdom
Pagination : 564 Pages
Dimensions : 189 X 244 X 36
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- Media
- Books
- Print Books
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- Cengage Learning EMEA
- EAN
- 9781861523020
- ISBN
- Our Product Code
- 7496217215