Urban Destination Marketing in Contemporary Europe by John Heeley
Brand: Channel View Publications Ltd
Urban Destination Marketing in Contemporary Europe by John Heeley
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Product Description
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations DMOs.
Condition : New
Author : John Heeley
Weight : 580
Publisher : Channel View Publications Ltd
Language : English
EAN : 9781845414931
ISBN10 : 1845414934
Format : Hardback
Date of Publication : 20150215
Place of Publication : United Kingdom
Pagination : 192 Pages
Dimensions : 162 X 241 X 18
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- EAN
- 9781845414931
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- Our Product Code
- 6255239963