The Power of Brand Ownership by Miriam J. Oxford Brookes University Johnson
Brand: Cambridge University Press
The Power of Brand Ownership by Miriam J. Oxford Brookes University Johnson
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Product Description
A theoretical exploration of branding identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.
Condition : New
Author : Miriam J. Oxford Brookes University Johnson
Weight : NA
Publisher : Cambridge University Press
Language : English
EAN : 9781009538381
ISBN10 : 1009538381
Format : Paperback Softback
Date of Publication : 20241219
Place of Publication : United Kingdom
Pagination : 279 Pages Worked Examples Or Exercises
Dimensions : NA
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- EAN
- 9781009538381
- ISBN
- Our Product Code
- 4926377655