Persuasive Advertising by J. Armstrong
Brand: Palgrave USA
Persuasive Advertising by J. Armstrong
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Product Description
Written by a leading authority this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Condition : New
Author : J. Armstrong
Weight : 886
Publisher : Palgrave USA
Language : English
EAN : 9781403913432
ISBN10 : 1403913439
Format : Hardback
Date of Publication : 20040304
Place of Publication : United States
Pagination : 388 Pages XII 388 P.
Dimensions : 249 X 182 X 32
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- Media
- Books
- Print Books
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- Palgrave USA
- EAN
- 9781403913432
- ISBN
- Our Product Code
- 2864288232