Marketing Theory by Jagdish N. Sheth
Brand: John Wiley & Sons
Marketing Theory by Jagdish N. Sheth
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Product Description
This thoughtprovoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought and describe a comprehensive metatheoretical framework based on six basic criteria.
Condition : New
Author : Jagdish N. Sheth
Weight : 490.13
Publisher : John Wiley amp Sons
Language : English
EAN : 9780471635277
ISBN10 : 0471635278
Format : Paperback Softback
Date of Publication : 19900214
Place of Publication : United States
Pagination : 256 Pages
Dimensions : 239 X 158 X 18
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- Media
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- John Wiley & Sons
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- 9780471635277
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